38,715 results found (page 7 of 2581)
https://www.academia.edu/124014895/Promoting_Identities_An_Overview_of_the_Development_of_…

…g/index.php/rcr/ Promoting Identities: An Overview of the Development of Nation Branding in Latin America María-Luisa Azpíroz 1*, Amanda Rodríguez-Espínola 2, César Jiménez-Martínez 3 Professor-researcher, School of Communication, Universidad Panamericana, Campus México, Mexico C…

https://www.academia.edu/44627941/Branding_Romania_in_the_Age_of_Disruption_Technology_as_…

…oca www.accentpublisher.ro Contents Bianca-Florentina CHEREGI Alina BÂRGĂOANU 5 Branding Romania in the Age of Disruption. Technology as a So Power Instrument Gábor REKETTYE Jr. Árpád PAPP-VÁRY 31 e Impact of Megatrends on Marketing Communications Education. Results of an Inter…

https://www.academia.edu/124634270/Determinants_of_Purchasing_Imported_Products_in_a_Regul…

…riance in the dependent variable. The determinants posed positive influence are brand preference, COO bias, trust in retail store, uninterrupted availability, fewer local alternatives, prestige symbol in reference group; while price and utility imbalance played negative influence…

https://www.academia.edu/128246141/Built_in_How_entrepreneurs_use_their_personal_brands_to…

Built-in: How entrepreneurs use their personal brands to build cognitive social capital to foster the venture growth Luca Sabia ( [email protected] ), Robin Bell, David Bozward Abstract At the beginning of their journeys, new ventures are confronted with owner-centricity. In this…

https://www.academia.edu/78022666/Melanesian_Self_Reliance_Discourses_and_Chinese_Investme…

… and Its Reception in the Global South 3 Manufacturing Sameness: Reconstructing Brand-China in Africa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Tara Mock 4 The Unguaranteed Hegemony of China in Global South: A Rec…

https://www.academia.edu/54995334/Heineken_in_the_House_Improving_Online_Media_Reputation_…

…n in the House: Improving Online Media Reputation through Featuring a Sponsored Brand Community Vermeer, S.; Remmelswaal, P.; Jacobs, S. Published in: Communication Management Review DOI: 10.22522/cmr20170117 Link to publication Creative Commons License (see https://creativecommo…