Brand Center
Skip to content
Welcome to the Brand Center, your one-stop shop for
integrating the new Children's Miracle Network brand
into everything you do. Rolled out in January
2026, we are excited to share with you the resources you
need to prep your 2026 materials accordingly.
Resources
More About Our Brand
Read our mission statement, brand pillars, brand
architecture, and our brand personality.
Dive Deep
Brand Guidelines and Assets
Access CMN brand guidelines, logos, typography, imagery, and other brand assets.
Get the Goods
Fundraising Programs
Access brand guidelines, and logos for Dance
Marathon, Extra Life, Play Yellow, CU4Kids, and
more.
Access the Assets
Merchandise
Get your new brand apparel and swag!
Shop the Swag
Our Mission: Why We Exist
We bring people together to raise money for children's
healthcare in local communities.
FAQs
What is the Brand Center?
The Brand Center is your one-stop shop for all newly
branded assets, tools, and guidance. It's designed
to help you confidently bring the new brand to life
across your materials and channels.
Who has access to the Brand Center?
Access is available to most of the CMN network,
including hospital foundations, corporate partners,
and national staff. If you believe you should have
access but don't, please reach out to your primary
CMN contact or submit a request through the Brand
Center login page.
What kinds of assets are available in the Brand
Center?
The Brand Center includes logos, fonts, color
palettes, photography, brand guidelines, social
media graphics, and more. Assets are organized by
category to help you quickly find what you need.
Will new assets be added over time?
Yes. The Brand Center will continue to grow as new
assets are developed. We recommend checking back
regularly for updates.
What if I can't find what I need in the Brand
Center?
If you're having trouble locating an asset or need
something that's not currently available, reach out
to your CMN contact, or the Brand team:
brand@cmnhospitals.org
Can I share assets from the Brand Center with
external vendors or agencies?
Yes, but please ensure that vendors follow the brand
guidelines and only use approved assets for your
organization's efforts. If you're unsure, reach out
to our Brand team for clarification:
brand@cmnhospitals.org
Still have questions? Reach out to
brand@cmnhospitals.org