Brand Guidelines
Strategic Communications and Marketing
Brand Guidelines
Brand Strategy
Brand Essentials
Brand Platform
Messaging
Name and Boilerplate
Personality, Voice and Tone
Key Audiences and Messaging
Pronunciation Guide
Editorial and Style Guide
Visual Identity
Logo
Wordmarks
Color
Typography
Graphic Elements and Iconography
Photography
Videography
Applying the Brand
Alumni Clubs
Club Sports
Registered Student Organizations (RSOs)
Social Media
Name Tags
Email Signatures
Email Design Standards
Trademarks and Licensing
Stationery
Building Signage
Vexilla Banners
Apparel and Merchandise
Web
Web Design and Navigation
Illinois Web Theme
Web Accessibility
Web Domains
Resources
Brand Experts Program
Written Trainings
Illinois Brand Training for Interns
Brand Checklist
Brand in Action
Campus Policies
Vendors and Purchasing
FAQs
Support
Downloads
The Power of a Unified Brand
A Word from Chancellor Charles L. Isbell, Jr.
I want to express my appreciation for the tremendous effort so many of you have invested in implementing our unified brand platform across campus.
Our brand is a reflection of who we are, what we stand for and the impact we strive to make in the world. It shapes student and faculty recruitment. It strengthens our visibility among peers and expands our global footprint. Perhaps most importantly, it helps our students, staff, faculty and partners connect with the university that exists to serve them.
Our brand pillars —
innovation, discovery, community and momentum
— aren’t just words we use to make ourselves sound good. They reflect our core values and vision for the future. Every decision we make and every interaction we have with our community is an opportunity to demonstrate what makes Illinois special.
Now, our shared responsibility is to live that story every day as we work to build the future that we want to share. I look forward to supporting and collaborating with you to elevate our voice, broaden our impact and propel Illinois forward.
Sincerely,
Charles L. Isbell, Jr.
Chancellor
Training Opportunities
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Aerial shots of the University of Illinois campus, featuring the Main Quad and surrounding buildings.
The Illinois Brand
Innovation
Community
Momentum
Discovery
Learn more about our brand
Getting Started
Not sure where to start? Check out the
brand checklist
, or choose a topic below.
Brand Strategy
Brand Essentials
Brand Platform
Messaging
Name and Boilerplate
Personality, Voice and Tone
Key Audiences and Messaging
Pronunciation Guide
Editorial and Style Guide
Visual Identity
Logo
Wordmarks
Color
Typography
Graphic Elements and Iconography
Photography
Videography
Applying the Brand
Alumni Clubs
Club Sports
Registered Student Organizations (RSOs)
Social Media
Name Tags
Email Signatures
Email Design Standards
Trademarks and Licensing
Stationery
Building Signage
Vexilla Banners
Apparel and Merchandise
Web
Web Design and Navigation
Illinois Web Theme
Web Accessibility
Web Domains
Resources
Brand Experts Program
Written Trainings
Illinois Brand Training for Interns
Brand Checklist
Brand in Action
Campus Policies
Vendors and Purchasing
FAQs
Support
Downloads
Get PowerPoint Templates
Get Research Poster Templates
Need More Help?
We’d love to speak with you! Send us a request outlining what your unit needs specific help with, and we’ll put you in touch with the individuals who can help.
Get in touch
Strategic Communications and Marketing
Brand Guidelines
507 E. Green Street
MC-426
Champaign, IL 61820
Email:
branding@illinois.edu
Phone
217-333-5010
Quick Links
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Brand Checklist
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