Marketing | ACC Marketing Department | Austin Community College District

Marketing | ACC Marketing Department | Austin Community College District
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ACC Marketing Department
Marketing
Disney, Inc offers two great programs for ACC students:
1. The Disney College Program offers a unique opportunity for paid work at Disney.
2. The Disney Professional Internships is a chance to apply classroom studies to practical experiences.
Click
here
or the image to learn more.
ACC Collegiate DECA Chapter prepares students for careers in marketing, finance, hospitality,
and management through events, competition, leadership opportunities, scholarships, awards, and interaction with business leaders and peers.
Click
here
or the image to learn more.
*****
Marketing Department Artificial Intelligence Policy
starting Fall 2025. *****
The Marketing Department at Austin Community College was one of the original departments when the college started in 1973. It was located at the Ridgeview campus and moved to the Rio Grande campus when it opened in 1975. In the beginning classes were taught mainly at night at Austin High, Crockett High and Reagan High.
The department endeavors to maintain excellence throughout the program. We provide premier courses and degree plans that give students the skills and knowledge needed to be prepared to enter the workforce and have the competencies needed. Our curriculum provides students with first-rate professional and workforce programs that result in employment in the public and private sectors. It is based on identified competencies, and strives to be socially responsible as well as addressing employer needs. Marketing degrees are specifically designed for individuals who desire to obtain employment after two years. Marketing courses are also useful electives for students in a variety of degree programs, including many of the transfer programs.
Welcome to the Marketing Department at Austin Community College
ACC Marketing Program
offers the following Award Plans, all of which can be
completed entirely online
Marketing – Associate of Applied Science Degree
Marketing Level 1 – Certificate
Social Media/Digital Marketing Level 2 – Certificate
ACC Marketing Department is accredited by the
Accreditation Council for Business Schools and Programs
. ACBSP is the premier accrediting association for business schools and programs with a focus on teaching excellence.
WHY CHOOSE MARKETING AT ACC
— Navigating college can be challenging, but not if you choose ACC —
Best-Community-Colleges.com ranks ACC as the
#1
Community College in Texas and
#8
in the U.S. for Marketing.
The Marketing Department offers a
Study Abroad Program – Paris, France
, where students earn 3 credit hours MRKG 1391 and 3 credit hours MRKG 1302 while studying and exploring Paris.
We collaborate with Disney, Inc. to offer
paid work and internships
to ACC students through the Disney College Program and the Disney Professional Internships.
The Marketing Department is a
Collegiate DECA Chapter
, which prepares students for careers in marketing, finance, hospitality, and management through events, competition, leadership opportunities, scholarships, awards, and interaction with business leaders and peers. Membership for ACC students is free.
Marketing has an exemplary curriculum that is current and utilizes the latest technology which allows our students to become more effective learners.
Marketing works with all students to achieve their educational goals. Students are advised to establish a degree plan and are encouraged to progress towards completion of their degree in a timely manner and to save time and money by not taking courses that are not relevant.
Marketing ensures that the skills and knowledge gained will prepare students to enter the workforce and have the competencies needed to obtain mastery in the field of Marketing.
Marketing provides small class sizes so that the instructor will have the time to provide individual attention to all students. Marketing is committed to achieving equity for all students in our program and small classes is one way to give our students individualized attention. Courses in the degree plan can be taken
100% online
Marketing maintains a Departmental Webpage, Facebook page, Instagram and LinkedIn and all are focused on communicating up-to-date information to our students. We understand and utilize Social Media to stay connected and relevant with our students.
Marketing offers lower tuition costs over universities.
ACC Marketing Program
News and Social Media
Study Abroad Program - Paris, France, Summer 2025
Moulin Rouge
Study Abroad Program - Paris, France, Summer 2025
Moulin Rouge
Study Abroad Program - Paris, France, Summer 2025
Moulin Rouge
Study Abroad Program - Paris, France, Summer 2025
Moulin Rouge
Study Abroad Program - Paris, France, Summer 2025
Study Abroad Program - Paris, France, Summer 2025
First Day
Study Abroad Program - Paris, France, Summer 2025
First Day
Courtney Ahrenholtz (fourth from left) and
Aarhus Denmark Study Abroad Participants
Danish vs. American Cuisine
Student Travel Reflection Project
Student Travel Reflection Project
Aarhus Denmark Study Abroad Participants
enjoying appetizers from ACC Culinary Arts
Student Travel Reflection Project
Student Travel Reflection Project
Student Travel Reflection Project
Click the 'PLAY' button at the center of the image to view an Introduction to Texas State University Round Rock Campus and the Bats to Cats Program.
Global Learning, Spring 2025
Courtney Ahrenholtz, Panelist
Business Studies Division Meeting, Spring 2025
Dr. Lorlie Braxton, Dean
Business Studies Division Meeting, Spring 2025
Ina Midkiff (Department Chair), Courtney Ahrenholtz (Marketing), Vance Powell (Real Estate)
Business Studies Division Meeting, Spring 2025
Dr. Russell Lowery-Hart, Chancellor
Business Studies Division Meeting, Spring 2025
Dr. Russell Lowery-Hart, Chancellor
Business Studies Division Meeting, Spring 2025
Marketing Faculty - Kathy Walton, Courtney Ahrenholtz, Isaac Mackzum
Bria Land (right), our MRKG 2381 Cooperative Education student, earned an Internship Champions Award for her work with Smarter Reality. Bria participated in a panel discussion during the awards ceremony as well.
Dr Linnea Fletcher, Maham Mehndi, Vanessa Gonzales and Professor Courtney Ahrenholtz attended a Biotech industry event hosted by THBI(Texas Healthcare & Bioscience Institute).
Texas Collegiate DECA State Conference 2024
Kathy Walton and the DECA team
Marketing at Austin Community College
3 months ago
ACC is offering free income tax preparation services for ACC students, faculty, staff, and eligible community members at Highland Campus Accelerator. Through the Highland Prosper Tax Center, you can receive trusted, IRS-certified assistance at no cost, helping you prepare, understand and successfully file during tax season.
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Marketing at Austin Community College
3 months ago
Honoring a century of Black history, ACC celebrates culture, community, and impact. 💜 Join us for Black History Month 2026 events as we uplift voices and recognize the legacy of Black communities across the district. austincc.edu/blackhistory
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Marketing at Austin Community College
3 months ago
Spring 2026 starts now! We’re excited to welcome Riverbats back for a new semester focused on opportunity, access, and student success. With expanded courses, free tuition options, and enhanced support resources, ACC is ready for a strong start. Learn more: austincc.edu/welcome
...
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Austin Community College District is accredited by
Southern Association of Colleges and Schools Commission on Colleges
. SACSCOC is the body for the accreditation of degree-granting higher education institutions in the Southern states.
Business Administration
Finance
Real Estate
ACC Marketing Department is accredited by the
Accreditation Council for Business Schools and Programs
. ACBSP is the premier accrediting association for business schools and programs with a focus on teaching excellence.
Find out more about the
Business Studies Division
ACC Collegiate DECA Chapter
is actively involved with students through events, competitions, leadership opportunities, scholarships, awards, and interactions with business leaders and peers.
#8 Community College in the U.S. for Marketing
#1 Community College in Texas for Marketing
* Google Translations are provided only for your convenience. *
Please contact the department if you have any questions.
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MRKG 1391 - Special Topics in Business Marketing and Marketing Management - Digital Marketing Analytics
Title:
Essentials of Marketing Analytics (Connect + Loose-Leaf)
Edition:
1st
Author(s):
Hair
ISBN:
9781264853588
Publisher:
McGraw Hill
MRKG 1391 - Special Topics in Business Marketing and Marketing Management - Digital Marketing Analytics
MRKG 1391 – Special Topics in Business Marketing and Marketing Management (3-3-0)
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Learning outcomes/objectives are determined by local occupational need and business and industry trends. Topics may vary.
Digital Marketing Analytics
– Digital Marketing Analytics focuses on how appropriate data can be effectively used to plan and continually refine a company’s digital presence to enhance marketing their products. Because the field is rapidly changing in terms of the tools available and the types of data that can be collected and analyzed by the various tools, the emphasis in this course is on case studies and projects so that students experience the interplay between the chosen goals, marketing principles, data collected, and the types of analyses on the usefulness of the results of the analysis. The features that several case studies have in common can be expected to be present in some form in
the tools that students will use in their jobs.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
MRKG 1391 - Special Topics in Business Marketing and Marketing Management - Social Media Marketing
MRKG 1391 – Special Topics in Business Marketing and Marketing Management (3-3-0)
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Learning outcomes/objectives are determined by local occupational need and business and industry trends. Topics may vary.
Social Media Marketing
– Social Media Marketing will focus on the use of social media for enhancing product recognition and appeal. It will include analysis of distinctions between successful strategies in social media and in other types of advertising media, as well as choices of appropriate data to collect and analyze to measure the effectiveness of social media campaigns. While careful attention will be paid to currently available tools and types of data, creativity in hypothesizing what could be useful with more data (as computing power increases) will also be addressed.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook – Zero Textbook Cost (ZTC) course. Textbook purchase is not required to participate in this course. However, students will be responsible for obtaining and printing (if desired) the required articles for the course. The instructor will provide additional information.
FSHD 2306 - Draping
FSHD 2306 – Draping
A study of three-dimensional fashion design conceptualizing by draping in muslin or fashion fabric directly on the dress form. Skill development in observing grain of fabric, identifying drapable fabrics and creating designs suitable for draping. Presentation of major fashion designers and draping techniques.
FSHD 1324 - Ready-To-Wear Construction
FSHD 1324 – Ready-To-Wear Construction
Fundamentals of mass production of apparel, focusing on the operation of industrial sewing and pressing equipment. Survey of materials selection and construction techniques used at all price levels of mass produced apparel. Introduction to industry seam allowances. Identification of differences between ready-to-wear and couture construction.
FSHD 1322 - Fashion Sketching
FSHD 1322 – Fashion Sketching
Fundamentals of quick sketching to communicate design ideas. Instruction in drawing the male and female fashion figure. Emphasis on simple methods for making quick sketches to illustrate style information.
MRKG 1391 - New York City Fall 2017
FSHN 2388 – Internship — Fashion Merchandising
Information to be provided by the instructor.
FSHN 2320 – Visual Merchandising
Title:
Silent Selling: Best Practices and Effective Strategies in Visual Merchandising (Bundle Book + Studio Access Card)
Edition:
5th
Author(s):
Bell
ISBN:
9781501315565
Publisher:
Bloomsbury
FSHN 2309 – Fashion Image
Title:
Style Wise: A Practical Guide to Becoming a Fashion Stylist
Edition:
2nd
Author(s):
Burns-Tran
ISBN:
9781501323768
Publisher:
Bloomsbury
FSHN 2303 – Fashion Buying
Information provided by instructor.
FSHN 2301 – Fashion Promotion
Title:
Promotion in the Merchandising Environment
Edition:
3rd
Author(s):
Swanson
ISBN:
9781628921571
Publisher:
Bloomsbury
FSHN 1366 – Practicum (or Field Experience) — Fashion Merchandising
Information to be provided by instructor.
FSHN 1301 – Textiles
Title:
J. J. Pizzuto’s Fabric Science (Bundle Book + Studio Access Card)
Edition:
11th
Author(s):
Johnson
ISBN:
9781501395369
Publisher:
Bloomsbury
Title:
J. J. Pizzuto’s Fabric Science Swatch Kit (Bundle Book + Studio Access Card)
Edition:
11th
Author(s):
Johnson
ISBN:
9781501316517
Publisher:
Bloomsbury
FSHD 1311 – Fashion History
Title:
Survey of Historic Costume (Bundle Book + Studio Access Card)
Edition:
7th
Author(s):
Tortora
ISBN:
9781501337406
Publisher:
Bloomsbury
FSHD 1308 – Fashion Trends
Title:
Social Psychology of Dress
Edition:
17th
Author(s):
Lennon
ISBN:
9781501313561
Publisher:
Bloomsbury
FSHD 1302 – Introduction to Fashion
Title:
The World of Fashion
Edition:
5th
Author(s):
Diamond
ISBN:
9781609015275
Publisher:
Bloomsbury
MRKG 2388 – Internship — Marketing/Marketing Management, General
Title:
What Color is Your Parachute? 2020: A Practical Manual for Job-Hunters and Career Changers
Edition:
2020
Author(s):
Bolles
ISBN:
9781984856586
Publisher:
Penguin Random House
MRKG 2375 - Advanced Advertising Campaigns
Title:
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Edition:
5th
Author(s):
Parente
ISBN:
9781133434801
Publisher:
Cengage Learning
MRKG 2371 – Consumer Behavior
Title:
Consumer Behavior: Building Marketing Strategy (Connect + Loose-Leaf)
Edition:
14th
Author(s):
Mothersbaugh
ISBN:
9781260872798
Publisher:
McGraw Hill
MRKG 2348 – Marketing Research and Strategies
Title:
Essentials of Marketing Research (Loose-Leaf)
Edition:
5th
Author(s):
Hair
ISBN:
9781260511857
Publisher:
McGraw Hill
MRKG 2333 – Principles of Selling
Title:
Selling: Building Partnerships (Connect + Loose-Leaf)
Edition:
10th
Author(s):
Castleberry
ISBN:
9781260276985
Publisher:
McGraw Hill
MRKG 2312 – e-Commerce Marketing
Title:
E-Commerce 2019 – Business, Technology, Society
Edition:
15th
Author(s):
Laudon
ISBN:
9780134998459
Publisher:
Pearson
MRKG 1313 – Public Relations
Title:
The Practice of Public Relations
Edition:
14th
Author(s):
Seitel
ISBN:
9780134895444
Publisher:
Pearson
MRKG 1311 – Principles of Marketing
Title:
Marketing (Connect + Loose-Leaf)
Edition:
15th
Author(s):
Kerin
ISBN:
9781264091737
Publisher:
McGraw Hill
MRKG 1302 – Principles of Retailing
Title:
Retailing Management (Connect + Loose Leaf)
Edition:
10th
Author(s):
Levy
ISBN:
9781260277081
Publisher:
McGraw Hill
MRKG 1301 – Customer Relationship Management
Title:
Customer Service: Skills for Success (Connect + Loose-Leaf)
Edition:
7th
Author(s):
Lucas
ISBN:
9781260277258
Publisher:
McGraw Hill
COMM 2327 – Principles of Advertising
Title:
Contemporary Advertising (Loose-Leaf)
Edition:
16th 21
Author(s):
Arens
ISBN:
9781264020713
Publisher:
McGraw Hill
BUSI 1311 – Principles of Salesmanship
Title:
Selling: Building Partnerships (Connect + Loose-Leaf)
Edition:
10th
Author(s):
Castleberry
ISBN:
9781260276985
Publisher:
McGraw Hill
BMGT-1347 Retail Buying
Title:
Retail Buying : From Basics to Fashion (with Access)
Edition:
6th
Author(s):
Clodfelter
ISBN:
9781501334276
Publisher:
Fairchild Books
MRKG 2388 - Internship -- Marketing/Marketing Management, General
MRKG 2388 – Internship — Marketing/Marketing Management, General (3-0-18)
An experience external to the college for an advanced student in a specialized field involving a written agreement between the educational institution and a business or industry. Mentored and supervised by a workplace employee, the student achieves objectives that are developed and documented by the college and that are directly related to specific occupational outcomes. This may be a paid or unpaid experience. This course may be repeated if topics and learning outcomes vary.
Student Accident Insurance Fee: $1.00
Skills: R Prerequisites: Six hours of Marketing courses. Course Type: W
Master Syllabus
Textbook
MRKG 2375 - Advanced Advertising Campaigns
MRKG 2375 – Advanced Advertising Campaigns (3-3-0)
An advanced managerial approach to advertising program and campaign development for both profit and non-profit organizations. Emphasis on developing an advertising strategy as a component of the total market mix.
Student Accident Insurance Fee: $1.00
Skills: R Prerequisites: COMM 2327. Course Type: W
Master Syllabus
Textbook
MRKG 2371 - Consumer Behavior
MRKG 2371 – Consumer Behavior (3-3-0)
A study of how marketing meets consumer needs. Covers consumer behavior as it affects marketing. Topics include needs, motivations, perceptions, and attitudes of consumers, and the influence of social class, culture and subculture on consumer behavior and behavior research are discussed in depth. Course addresses strategies for creating customer values and trends in customer behavior. Case studies are used extensively.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
MRKG 2349 - Advertising and Sales Promotion
MRKG 2349 – Advertising and Sales Promotion (3-3-0)
Introduction to the advertising principles, practices, and multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook – Course currently not offered.
MRKG 2348 - Marketing Research and Strategies
MRKG 2348 – Marketing Research and Strategies (3-3-0)
Designed to enhance student understanding of the marketing, environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students.
Student Accident Insurance Fee: $1.00
Skills: S Prerequisites: MATH 1332 or MATH 1342. Course Type: W
Master Syllabus
Textbook
MRKG 2333 - Principles of Selling
MRKG 2333 – Principles of Selling (3-3-0)
Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
MRKG 2312 - e-Commerce Marketing
MRKG 2312 – e-Commerce Marketing (3-3-0)
Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. Explore the social media driven marketing environment and focus on the internet and other technologies that have a profound effect on marketing today.
Student Accident Insurance Fee: $1.00
Skills: R Prerequisites: MRKG 1311. Course Type: W
Master Syllabus
Textbook
MRKG 1391 - Special Topics in Business Marketing and Marketing Management - Collegiate Leadership Academy
MRKG 1391 – Special Topics in Business Marketing and Marketing Management (3-3-0)
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Learning outcomes/objectives are determined by local occupational need and business and industry trends. Topics may vary.
Collegiate Leadership Academy
– This course is designed for Fashion Marketing students to participate in the annual Collegiate Leadership Academy in New York City. Students will gain experience in the industry of their choice in fashion marketing, retail, sport and entertainment, international business and finance, or hospitality and culinary arts. The class will meet both in Austin and New York City. The student is required to pay for the cost of the trip plus tuition.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook – None
MRKG 1313 - Public Relations
MRKG 1313 – Public Relations (3-3-0)
Exploration of theories, techniques, and processes of public relations including means of influencing methods of building good will, analysis of media, obtaining publicity, and implementation of public relations programs.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
MRKG 1301 - Customer Relationship Management
MRKG 1301 – Customer Relationship Management (3-3-0)
General principles of customer relationship management including skills, knowledge, attitudes, and behaviors.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
FSHN 2389 - Internship -- Fashion Merchandising
FSHN 2389 – Internship — Fashion Merchandising (3-0-16)
An experience external to the college for an advanced student in a specialized field involving a written agreement between the educational institution and a business or industry. Mentored and supervised by a workplace employee, the student achieves objectives that are developed and documented by the college and that are directly related to specific occupational outcomes. This may be a paid or unpaid experience. This course may be repeated if topics and learning outcomes vary.
Student Accident Insurance Fee: $1.00
Skills: A Prerequisites: Nine hours of Fashion Merchandising or other Business courses. Course Type: W
Master Syllabus
Textbook – None
FSHN 2388 - Internship -- Fashion Merchandising
FSHN 2388 – Internship — Fashion Merchandising (3-0-16)
An experience external to the college for an advanced student in a specialized field involving a written agreement between the educational institution and a business or industry. Mentored and supervised by a workplace employee, the student achieves objectives that are developed and documented by the college and that are directly related to a specific occupational outcome. This may be a paid or unpaid experience. This course may be repeated if topics and learning outcomes vary.
Student Accident Insurance Fee: $1.00
Skills: R Prerequisites: Six hours of Fashion Merchandising or other Business courses. Course Type: W
Master Syllabus
Textbook
FSHN 2320 - Visual Merchandising
FSHN 2320 – Visual Merchandising (3-2-2)
Skill development in the creation of showroom or retail store window/interior displays that sell merchandise. Study of the basic techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation.
Course Fee: $50.00  Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
FSHN 2309 - Fashion Image
FSHN 2309 – Fashion Image (3-3-0)
Instruction in the techniques used to analyze the fashion image of individual clients. Emphasis on personal coloring, seasonal color harmonies, appropriate fabric textures, body proportion and silhouette, figure, facial and hair analysis, and wardrobe coordination. Study of fashion image consultant business practices and job qualifications.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
FSHN 2303 - Fashion Buying
FSHN 2303 – Fashion Buying (3-3-0)
Fundamentals of fashion buying with instruction in planning, pricing, and purchasing retail fashion inventories. Identification of wholesale merchandise and media resources.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
FSHN 2301 - Fashion Promotion
FSHN 2301 – Fashion Promotion (3-3-0)
A survey of fashion direction, publicity, and fashion event coordination. Emphasis on fashion show production from idea to runway including theme development, stage/set design, choreography, music coordination, lighting, line-up, model fittings, rehearsal, and press kit development.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
FSHN 1366 - Practicum (or Field Experience) -- Fashion Merchandising
FSHN 1366 – Practicum (or Field Experience) — Fashion Merchandising (3-0-20)
Practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The plan relates the workplace training and experiences to the student’s general and technical course of study. The guided external experiences may be paid or unpaid. This course may be repeated if topics and learning outcomes vary.
Student Accident Insurance Fee: $1.00
Skills: R Prerequisites: FSHD 1302. Course Type: W
Master Syllabus
Textbook
FSHN 1301 - Textiles
FSHN 1301 – Textiles (3-3-0)
A general study of textiles with emphasis on factors that affect the hand, appearance, and performance in clothing use. Examination of the properties of natural and man-made fibers, how yarn is formed, methods of production, and the properties of a variety of fabrics. Application of textiles used in the apparel industry.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
FSHD 1311 - Fashion History
FSHD 1311 – Fashion History (3-3-0)
Survey of the evolution of fashion change, traced through garment development from ancient times to present day. A study of customs and silhouettes of each historical period and their modern day adaptations.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
FSHD 1308 - Fashion Trends
FSHD 1308 – Fashion Trends (3-3-0)
A study of the effects of eastern and western cultures on the development of fashion. Examination of the relationship of social, psychological, economic, demographic, and lifestyle trends to fashion trends.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
FSHD 1302 - Introduction to Fashion
FSHD 1302 – Introduction to Fashion (3-3-0)
Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
COMM 2327 - Principles of Advertising
COMM 2327 – Principles of Advertising (3-3-0)
Fundamentals of advertising including marketing theory and strategy, copy writing, design and selection of media.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: T
Master Syllabus
Textbook
BUSI 1311 - Principles of Salesmanship
BUSI 1311 – Principles of Salesmanship (3-3-0)
Principles of personal salesmanship including methods and tasks applicable to a wide variety of industries and commercial settings.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: T
Master Syllabus
Textbook
BMGT 1347 - Retail Buying
BMGT 1347 – Retail Buying (3-3-0)
A detailed study of the organizational structure of retail buying, the internal and external sources of buying information, the fundamentals of effective purchasing, and the buyer’s role in planning.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
Marketing
Retail Management Certificate
SPCH 1321 - Business and Professional Speaking
SPCH 1321 – Business and Professional Communication (3-3-0)
Business and Professional Communication is the study and application of communication within the business and professional context. This course explores oral communication competences in dyads, interviews, groups/teams, and presentations. Special emphasis is given to using technologically mediated formats in the workplace.
Business and Professional Communication Honors
– This Business and Professional Communication honors course focuses on developing students’ leadership knowledge and abilities as related to communication. Students planning to enter leadership positions will learn how to communicate as leaders. Students research leadership concepts and take on leadership roles within the class, which include leading discussions and collaborating in exam creation. The overall focus of the course is to develop the student’s communication competencies in leadership roles. Contact the Honors Program at 512-223-6555 or
[email protected]
for additional information.
Student Accident Insurance Fee: $1.00
Skills: E Course Type: T
BCIS 1305 - Business Computer Application
BCIS 1305 – Business Computer Applications (3-3-1)
Computer terminology, hardware, software, operating systems, and information systems relating to the business environment will be covered. The course will also explore business applications of software, including spreadsheets, databases, presentation graphics, word processing and business-oriented utilization of the Internet.
Course Fee: $50.00  Student Accident Insurance Fee: $1.00
Skills: E Course Type: T
HRPO 2301 - Human Resource Management
HRPO 2301 – Human Resource Management (3-3-0)
Behavioral and legal approaches to the management of human resources in organizations.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
ACCT 2301 - Principles of Accounting
ACCT 2301 – Principles of Accounting I – Financial (3-3-1)
An introduction to financial accounting concepts and the communication of financial information to external users. Examines the accounting process, transaction analysis, asset and equity accounting, financial statement preparation and analysis, and related topics. Before enrolling in ACCT 2301, it is advisable to 1) have taken the equivalent of ACNT 1403 or BUSI 1301; or 2) have recently taken high school bookkeeping; or 3) have acquired relevant work experience. Although not required, the equivalent of MATH 1324 provides a good foundation for ACCT 2301. Basic computer skills utilizing word processing, spreadsheet, and presentation software are recommended for all accounting courses. If you have any questions, consult with an accounting advisor.
Course Fee: $50.00  Student Accident Insurance Fee: $1.00
Skills: R Course Type: T
ACNT 1303 - Introduction to Accounting -- Non-Business Majors
ACNT 1303 – Introduction to Accounting I — Non-Business Majors (3-3-1)
A study of analyzing, classifying, and recording business transactions in a manual and computerized (QuickBooks) setting. Emphasis on understanding the complete accounting cycle, preparing basic financial statements, bank reconciliations, payroll and basic small business income tax issues.
Course Fee: $50.00  Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
MRKG 1302 - Principles of Retailing
MRKG 1302 – Principles of Retailing (3-3-0)
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
MRKG 1311 - Principles of Marketing
MRKG 1311 – Principles of Marketing (3-3-0)
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
Master Syllabus
Textbook
HRPO 2301 - Human Resource Management
HRPO 2301 – Human Resource Management (3-3-0)
Behavioral and legal approaches to the management of human resources in organizations.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
BMGT 1327 - Principles of Management
BMGT 1327 – Principles of Management (3-3-0)
Concepts, terminology, principles, theories, and issues in the field of management.
Student Accident Insurance Fee: $1.00
Skills: R Course Type: W
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