Marketing Sustainability Archives | Rainforest Alliance

Marketing Sustainability Archives | Rainforest Alliance
Marketing Sustainability
The Rainforest Alliance offers tools and guidance to help certified brands communicate your sustainability journey in a way that reflects your brand values and connects with your audience. From social media graphics to messaging resources, everything you need is just a download away.
Most Popular
Using Our Seal and Logo
Guidance for how the Rainforest Alliance logo and seals should be used.
Social media graphics
Free downloadable graphics for use on your channels.
Follow the Frog Campaign
Celebrate your sustainability journey with the Rainforest Alliance by launching a Follow the Frog campaign.
Cause Marketing
Partner with the Rainforest Alliance to build brand loyalty, drive sales, and help protect people and nature.
Must Reads
Rainforest Alliance Sustainable Agriculture Seal Graphic Guidelines
This guide defines what the Rainforest Alliance Certification seal means and shows you how it can be used on your certified products.
How-to Guide
The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
From strategies for how to raise consumer awareness to tools that help you get your messaging right, this is the ultimate guide to marketing your Rainforest Alliance Certified product.
How-to Guide
How to Communicate about Sustainability Credibly, Transparently, and Effectively
By following these guidelines, you’ll communicate your sustainability commitments in a way that resonates with consumers, builds trust, and showcases the genuine efforts your company is making toward a more sustainable future.
How-to Guide
How to Talk About Your Work with the Rainforest Alliance
We’re sharing a variety of Rainforest Alliance key messages below to help you talk about your company’s sustainability commitments and partnership with the Rainforest Alliance.
How-to Guide
All resources for Marketing Sustainability
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Rainforest Alliance Regenerative Seal Graphic Guidelines
This guide defines what our regenerative agriculture seal means and shows you how it can be used on your Rainforest Alliance Certified Regenerative products. By using our seals, your company can show the world that you are helping create a world where people and nature thrive in harmony. We recognize that the brands that make […]
How-to Guide
April 9, 2026
Rainforest Alliance Sustainable Agriculture Seal Graphic Guidelines
This guide defines what the Rainforest Alliance Certification seal means and shows you how it can be used on your certified products.
How-to Guide
April 9, 2026
How to Talk About Your Work with the Rainforest Alliance
We’re sharing a variety of Rainforest Alliance key messages below to help you talk about your company’s sustainability commitments and partnership with the Rainforest Alliance.... Continue Reading
How-to Guide
March 12, 2026
The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product
From strategies for how to raise consumer awareness to tools that help you get your messaging right, this is the ultimate guide to marketing your Rainforest Alliance Certified product.... Continue Reading
How-to Guide
June 3, 2025
Marketing Examples from Our Partner Companies
Check out examples of how some of our partner companies have promoted their work with the Rainforest Alliance with their customers.... Continue Reading
How-to Guide
March 17, 2025
How to Get Approval to Use Rainforest Alliance Trademarks
These are the steps business working with the Rainforest Alliance need to follow to use our certification seal.... Continue Reading
How-to Guide
March 13, 2025
Join the Ambassador Program
The Rainforest Alliance Ambassador Program is an annual membership with a $5,000 minimum contribution, which can be fulfilled through a direct donation or fundraising efforts led by the ambassador.
If you’re interested in joining, please complete the form below. Our Ambassador Program Lead will follow up to schedule an introductory call and explore next steps with you.
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For companies doing business in the EU market, compliance with the
EU Empowering Consumers Directive
(EmpCo) will be required as of September 27, 2026. Learn more about
how to talk about your work with the Rainforest Alliance
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Our Regenerative Agriculture Standard is set to transform the future of farming.
Sign up now and be the first to hear how Regenerative Agriculture Certification can amplify your impact—from the ground up.
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