MVNU Brand Kit | MVNU

MVNU Brand Kit | MVNU Skip to content This Is MVNU The Mount Vernon Nazarene University Quick Reference Brand Guide MARKETING & COMMUNICATIONS DOWNLOAD RESOURCES ABOUT BRAND BRAND MESSAGING BRAND VISUAL IDENTITY ATHLETIC BRAND The Office of Marketing and Communications | Services The Marketing and Communications Department is here to lead the strategy of external communication and marketing of Mount Vernon Nazarene University. As the keepers of the brand, it is our mission to ensure the true essence of our university is conveyed in all opportunities to promote all facets of an MVNU education. When you need to inform or promote information to an audience beyond the MVNU campus, we’re here to support you. If you need help determining how to move your vision forward, let our marketing experience guide you. SUBMIT A REQUEST HERE PRINT/DESIGN PIECES Postcards, brochures, signage, etc. | Suggested lead time: 6-8 weeks WEBSITE Content revisions, calendar items, photo updates, new page development, website functionality issues, etc. | Suggested lead time: 1-3 weeks PRESS RELEASES Full copywriting, copy editing, distribution | Suggested lead time: 2-3 weeks PHOTOGRAPHY Event coverage and marketing-related photoshoots | Suggested lead time: 3-4 weeks VIDEOGRAPHY We strive to provide quality video assets that are available for all to use. The creation of project-specific videos will be approved at the discretion of the Marketing Department. | Suggested lead time: 8-10 weeks Download Resources BRAND STANDARDS ONE PAGE BRAND SHEET MVNU LOGOS AND ACRONYM LOGOS POWERPOINT SLIDES 2025 CAMPUS VERSE ASSETS A Little About “Brand” Why does it matter? A brand is how your organization is perceived in the minds of others. We work to inspire the perception we want those people to have through communication and creative work — a.k.a. our brand expression. It’s the story we tell about who we are. Ultimately, the story we tell attracts the students who resonate with it. So we need to make sure we’re telling the right one. What does this have to do with me? A brand cannot be effective unless everyone is telling the same story. This guide is to help everyone at MVNU tell our story consistently and confidently. Whether you’re in admissions, athletics or the classroom, we want you to have a full understanding of the story we’re telling and be able to communicate it well. VIEW FULL BRAND GUIDELINES Brand Messaging Our Brand Statement Our brand statement is a core idea connecting our audience and our brand. You'll see this phrase in many places throughout our brand expression. Many other brand elements will connect back to this idea. Our Brand Invitation The brand invitation sets up the story of what our audience wants and how we uniquely provide it. This is a helpful storytelling tool to highlight our genuine understanding of the people we’re serving — their wants and needs — and how we can help them achieve their goals. The students who attend Mount Vernon Nazarene University are looking for more than just a job after graduation. They want to change the world with the love of Christ. They are looking for a true vocation - a path that brings together their God-given gifts and skills and the needs of the world around them. Here, they find it. MVNU is a supportive, Christ-centered academic community where students can find belonging, explore new experiences, and expand their perspectives. We are intentionally focused on academic excellence, discipleship and service to others, shaping servant leaders who then confidently step into the world ready to make an impact. At MVNU, our students deepen the roots of their faith and cultivate their own sense of identity as they grow alongside their peers. Through diverse learning experiences on and off campus, they widen their understanding of the world and develop the critical thinking and problem-solving skills to challenge the status quo. We equip our students to succeed in life – wherever God may lead them. Brand Themes These themes should be consistently present throughout the stories we tell as MVNU. Not every asset or conversation will include all of them, but these ideas should be represented in our communications across the board. They can also be a good reference point for whether or not a piece of content suits the brand. If it does not tie into one or more of these themes, it may not be on brand. MEANING AND MOMENTUM At MVNU, students cultivate meaning and momentum for their lives, driven by a deepening faith in Christ and desire to serve Him. We equip students to do this by prioritizing intentional community, discipleship, diverse learning experiences, and academic excellence, leading them to a vocation that aligns their passions and gifts with the path to which God is calling them. LEARNING FOR LIFE We prepare our students for life by equipping them with the skills and passion to make an impact, expand their perspectives, and disrupt the status quo. Our students are challenged and sharpened through academic excellence, and they experience mentorship and guidance from faculty who truly care about their success. CHARACTER IN CHRIST Spiritual formation is foundational to everything we do. Christian virtues and ethical reasoning make up the lens through which we teach, the guiding principles of our leadership, and the culture of our community. Through these experiences our students become more like Christ, emulating His character as they impact those around them. SERVICE FOR IMPACT Spiritual formation is foundational to everything we do. Christian virtues and ethical reasoning make up the lens through which we teach, the guiding principles of our leadership, and the culture of our community. Through these experiences our students become more like Christ, emulating His character as they impact those around them. CONNECTION IN COMMUNITY We cultivate authentic, Christ-centered community to invigorate our students and send them out with love from MVNU. Every student deserves to feel belonging, and we nurture that environment here. We spur one another on in faith, and we support each other in hard times. We center our community around Christ, and the rest follows. Brand Visual Identity Logo + Icon Usage It’s important that we are consistent in the use of our logo and stay within these guidelines to continue to build brand equity and integrity. Our logo must be resized proportionally, never stretched, must maintain its elements precisely and must remain true to the approved color palette. Please mind the minimum print sizing for logos (shown right). Icon should be no shorter than .3” in height while logos with type should be no shorter than 1.5” in width. Logo + Icon Usage Unity #002855 Pantone 291 CMYK 100/89/37/35 RGB 0/40/85 Purpose #FFFFFF Pantone CMYK 0/0/0/0 RGB 255/255/255 Expand #00A9E0 Pantone 2995 CMYK 73/15/1/0 RGB 0/169/224 Drive #046A38 Pantone 349 CMYK 90/33/97/25 RGB 4/106/56 Explore #F1C400 Pantone 7406 CMYK 6/21/100/0 RGB 241/196/0 Typography DIN is our primary typeface and should be used by default. Use Bold and Demi for headlines and subheads. Regular is used for body copy. Sentient is an alternative font used designated for print and formal cases. Please refer to official brand guidelines for in-depth instructions and context for applying the selected fonts. VIEW FULL BRAND GUIDELINES PRIMARY TYPEFACE DIN AaBb ALTERNATIVE TYPEFACE Sentient AaBb Eyebrow (Bold, all-caps, tracking set to 100) Eyebrow (Bold, all-caps, tracking set to 100) Header (Bold) Meaning and Momentum Can Change the World Sub-Headline (Demi) You belong here. Body (Regular) This is an example paragraph full of placeholder text. Its purpose is to give you an example of how the brand's type system will work together. Call to Action Button (Bold) Athletic Brand Logo + Icon Usage The MVNU athletic marks were designed to create a consistent visual identity for the MVNU Athletics department. These marks should not be changed or altered in any way. There are also secondary marks and alternate colorways to choose from to supplement various collateral pieces and applications. All of the MVNU athletic marks are shown in full color here. Full color is always the preferred use. This brand system exists to ensure a clear and consistent brand image wherever and whenever MVNU Athletics is represented in print, digital or apparel formats. Requests for exceptions or interpretations should be submitted directly to the marketing department. For a thorough explanation of the athletic brand system, view the full brand guidelines below. VIEW FULL BRAND GUIDELINES Samantha Scoles Executive Director of Marketing 740-397-9000 ext. 4347 samscoles@mvnu.edu Greg Schultz Lead Graphic Designer 740-397-9000 ext. 4345 greschultz@mvnu.edu Liz Stroop Project Manager 740-397-9000 ext. 4313 estroop@mvnu.edu Bethany Flanagan Web and Content Strategist 740-397-9000 ext. 4342 bethany.flanagan@mvnu.edu Joe Huddleston Communications Specialist 740-397-9000 ext. 4344 joshuddleston@mvnu.edu Keylor Vega León Photographer/Videographer 740-397-9000 ext. 4343 keyvegaleon@mvnu.edu Dana Pettit Digital Content & Social Media 740-397-9000 ext. 4346 danpettit@mvnu.edu REQUEST MARKETING SERVICES Start typing & press 'enter' Site Designed and Developed by 5by5 - A Change Agency