Online Marketing MBA Program at YSU

Online Marketing MBA Program at YSU
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Online MBA - Marketing Specialization
Develop expertise in consumer behavior and marketing strategies and tactics that can be implemented across industries.
Apply Now
Apply by
6/8/26
Start Class
6/29/26
Degrees
Business
Master of Business Administration
Master of Business Administration with a Specialization in Marketing
Program Overview
Get to know the online marketing MBA at YSU
$14,190*
In-State Tuition
As few as 12 months
Program Duration
30
Credit Hours
$14,190*
In-State Tuition
As few as 12 months
Program Duration
30
Credit Hours
In the Master of Business Administration in Marketing online program from Youngstown State University, you will deepen your understanding of consumer trends and learn effective methods to improve your company’s performance.
In this online marketing MBA program, you will examine consumers and their behaviors in a digital world. You will study the decisions that consumers make while evaluating and acquiring goods and services, the role technology plays in addressing those needs, and how to develop successful marketing plans.
This innovative program integrates a leadership emphasis into the curriculum. You will gain the ability to make decisions using analytical methods to interpret information and business situations, while thinking strategically to evaluate complex business scenarios.
The Williamson College of Business Administration at Youngstown State University is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
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Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
Understand consumer decision-making processes employed when evaluating and acquiring goods and services
Understand the role of technologies in developing plans to address consumers' wants and needs
Employ marketing strategies and tactics currently used to communicate with individuals and businesses
Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
Apply best practices to effectively manage organizational talent in a variety of professional contexts
This online MBA program prepares you for a variety of elevated roles, including:
Marketing Strategist
Marketing Manager
Product Manager
Brand Manager
Digital Content Specialist
As a graduate of this marketing MBA online program, you will be prepared to:
Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
Understand consumer decision-making processes employed when evaluating and acquiring goods and services
Understand the role of technologies in developing plans to address consumers' wants and needs
Employ marketing strategies and tactics currently used to communicate with individuals and businesses
Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
Apply best practices to effectively manage organizational talent in a variety of professional contexts
As a graduate of this marketing MBA online program, you will be prepared to:
Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
Understand consumer decision-making processes employed when evaluating and acquiring goods and services
Understand the role of technologies in developing plans to address consumers' wants and needs
Employ marketing strategies and tactics currently used to communicate with individuals and businesses
Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
Apply best practices to effectively manage organizational talent in a variety of professional contexts
This program prepares you for roles in areas of higher education leadership such as:
This program prepares you for roles in areas of higher education leadership such as:
Marketing Strategist
Marketing Manager
Product Manager
Brand Manager
Digital Content Specialist
Have questions or need more information about our online programs?
Tuition
Find out how and when to pay
The MBA in Marketing online program offers affordable, pay-by-the-course tuition. All fees are included in the total tuition.
Tuition breakdown:
$473*
Per Credit Hour
$14,190*
Total Tuition
*In-state tuition.
Note: No payment plans are available for accelerated online students.
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Program
Per Credit Hour
Per Course
Per Program
In-State
Out-of-State
In-State
Out-of-State
In-State
Out-of-State
MBA in Marketing
$473
$478
$1,419
$1,434
$14,190
$14,340
“Dr. Karpak was very dedicated and took as much time as necessary to make sure each student understood the topics before moving on,” she said. “She utilized video, conferencing, team and individual office hours and linear programming in her class."
View Profile
Lacey Madison
Calendar
Milestones to guide your student journey
YSU online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Next Start & Application Due Dates:
6/8/26
Next Application Deadline
6/29/26
Start Classes
View
full calendar
First Starts
Program Start Date
Application Deadline
Document Deadline
Registration Deadline
Tuition Deadline
Last Class Day
Summer 1
5/11/26
4/20/26
4/27/26
5/6/26
5/8/26
6/28/26
Summer 2
6/29/26
6/8/26
6/15/26
6/24/26
6/26/26
8/15/26
Fall 1
8/24/26
8/3/26
8/10/26
8/19/26
8/21/26
10/11/26
Fall 2
10/19/26
9/28/26
10/5/26
10/14/26
10/16/26
12/6/26
Ready to take the next step toward earning your degree online from YSU?
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Admissions
Requirements for this online marketing MBA program
YSU’s online MBA programs have specific requirements you must meet to be admitted. Please read the admission guidelines to ensure you qualify.
Online application
Professional resume
Online application
Professional resume
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Admission to the MBA program is based on the applicant’s undergraduate grade point average and full-time, professional work experience. You must meet the following requirements for admission to the MBA in Marketing online program.
For Regular Admission
, if applicants meet any of the following conditions, the GMAT/GRE is waived:
A bachelor’s degree in business, economics, or S.T.E.M. from an accredited university, with a GPA of 3.0 or higher.
A bachelor’s degree from an accredited university, with a GPA of 2.7 or higher, and at least two years of full-time professional work experience.
A bachelor’s degree from a regionally accredited university, with a GPA of 2.7 or higher and earned 9 credits in graduate-level coursework from an accredited university with a GPA of 3.0 or higher.
A graduate or terminal degree (e.g., Ph.D., MD, or JD) in any field.
An active professional certification.
For Provisional Admission
, applicants must meet one of the following criteria:
A bachelor’s degree from an accredited university (in any field), with a GPA between 2.7 and 2.99, and have a GMAT (or GRE equivalent) score of 450 or higher.
A bachelor’s degree from an accredited university (in any field), a GPA between 2.5 and 2.7, and at least five years of full-time professional work experience.
In addition to the above requirements, applicants need to provide a chronological resume that details their full-time professional/managerial work experience, and official transcripts from all colleges/universities they have attended.
Official Transcripts
Official Transcripts must come directly from the institution. These can be sent to electronically via email
[email protected]
or mailed to the following address:
Youngstown State University
College of Graduate Studies
Coffelt Hall
1 Tressel Way
Youngstown, OH 44555
Transcripts issued directly to a student by an institution can only be accepted if they are in a sealed envelope from the college or university.
Official GMAT/GRE Test Scores
Official test scores must be submitted directly from the testing organization. The code for Youngstown State University is 1975. Test scores are good for five years.
Resume
After you have submitted your online application, you can then upload your resume to your application from your account. The resume should
only
include full-time professional work experiences.
Please refer below for a description of the type of work that should (and should not) be included.
Resumes should also include the titles, and corresponding dates, for all positions held. It is preferred the resume should be submitted in a PDF format.
About Work Experience
Professional/managerial experience is determined using an applicant's chronological resume and any requested supporting documents. Professional/managerial experience is not simply a count of the years of employment, but strongly considers the relevance of the full-time experience as it relates to the nature of the program. This is typically demonstrated through a history of full-time positions where an applicant has documentable experience of overseeing people, projects, operations, and/or customer accounts. For strong applicants, the work experience qualification is supported by a career progression evidenced by increased roles, responsibilities, accomplishments and/or formal promotions.
Please note:
the chronological resume should not include non-professional positions, part-time (i.e., less than 40 hours per week) professional positions, volunteerism, or internships. These types of work are not considered in assessing the professional/managerial experience criteria.
About Certifications
Professional Certification List:
CFA (Charted Financial Analyst)
CFP (Certified Financial Planner)
CMA (Certified Management Accountant)
CPA (Certified Public Accountant)
CPIM (Certified in Planning and Inventory Management)
CSCP (Certified Supply Chain Professional)
CSM (Certified ScrumMaster)
Lean Black Belt (certified by either ASQ or IISE)
Lean Six Sigma Black Belt (certified by either ASQ or IISE)
PHR (Professional in Human Resources, Certified by HR Institute)
PMI PMP
SHRM-CP
SHRM-SCP
SPHR (Senior Professional in Human Resources, Certified by HR Institute)
Six Sigma Black Belt (certified by either ASQ or IISE)
About STEM Degrees
S.T.E.M. is an acronym that refers to teaching and learning in the fields of science, technology, engineering, and mathematics. For a complete list of specific degree programs that meet the S.T.E.M criteria, refer to the
DHS STEM Designated Degree
Program List. If a specific degree program (the CIP Code Title) is not included in this list, the degree program does not meet the S.T.E.M admission criteria.
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Courses
Read about our online marketing courses
For the MBA in Marketing online, you are required to
complete 30 credit hours, including 24 credit hours of core courses and six
credit hours of specialization courses. Up to nine transfer credits may be accepted from a previous graduate program.*
*Student must earn at least a B in the class from an accredited institution.
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Core Courses (24 credit hours)
OMBA 6921: Industrial Economics
Duration
: 7 Weeks weeks
Credit Hours
: 3
Participants will learn to analyze and understand the impact economic factors (e.g., information, consumer behavior, supply and demand) have on shaping markets and industries. Using this knowledge, participants will be capable of assessing the different types of economic strategies (e.g., product differentiation, pricing, advertising and signaling) an organization can employ to gain market power to realize economic profits.
OMBA 6922: Cost Based Decision-Making
Duration
: 7 Weeks weeks
Credit Hours
: 3
Insights into a company’s product costs (including those considered direct and indirect), its fixed and variable costs (and ways to identify these) and an understanding of its controllable and non-controllable costs all are necessary to effectively manage an organization. This course focuses on these concepts and how they can be used when making business decisions.
OMBA 6923: Corporate Financial Management
Duration
: 7 Weeks weeks
Credit Hours
: 3
Participants will gain an understanding of financial analysis techniques are used when evaluating businesses, projects, budgets and other related decisions. Participants will develop a set of analytical tools for conducting historical analysis (analysis of the income statement, cash flow statement, balance sheet, interpretation of various financial ratios) as well tools associated with capital budgeting, capital structure and cost of acquiring capital.
OMBA 6940: Leadership
Duration
: 7 Weeks weeks
Credit Hours
: 3
The purpose of this course is for you to acquire theoretical and practical knowledge about management and leadership so that you can lead and follow more effectively and ethically. It explores management and leadership situations with the intent to extract lessons and insights which can be applied to your own approaches to managing, leadership, and followership.
OMBA 6941: Managing Organizational Talent
Duration
: 7 Weeks weeks
Credit Hours
: 3
The objective of this course is to provide students with an overview of the organizational behavior literature, research findings, and applications. Students are expected to think about, discuss, debate, analyze, and solve issues relating to organizational behavior. Students will be exposed to a broad range of management theories and expected to apply those theories to a variety of organizational contexts and situations.
OMBA 6944: Operations & Supply Chain Management
Duration
: 7 Weeks weeks
Credit Hours
: 3
Operations and Supply Chain Management (OSCM) examines the functions of sourcing, materials management, operations planning, distribution, logistics, retail, demand forecasting, order fulfillment, and more in a broad area that covers both manufacturing and service industries. In this course, students will learn what functions OSCM performs, why it is important, and how to make business decisions in the field of OSCM. The objective is to help students develop a systematic working knowledge of the concepts and methods related to designing and managing operations in a supply chain.
OMBA 6955: Marketing Strategy
Duration
: 7 Weeks weeks
Credit Hours
: 3
Students explore the development of marketing strategy via segmentation, targeting, and positioning, and the support of the marketing strategy through integrated product, price, place, and promotional tactics.
OMBA 6975: Business Policy & Strategy
Duration
: 7 Weeks weeks
Credit Hours
: 3
Strategy involves thinking at the enterprise level. Successful strategy design and implementation requires a holistic understanding of the threats and opportunities in the firm’s external environment, and of its internal resources and capabilities. It also requires a synthetic view on how the firm integrates functional activities and cross-functional business processes. This course is designed to develop such an integrative view of the firm and its environment, along with appropriate analytical skills. Before taking OMBA 6975, you must have successfully completed (grade of “C” or better): 1) OMBA 6923, 2) OMBA 6944, and 3) OMBA 6955.
Specialization Courses (6 credit hours)
OMBA 6953: Consumers in a Digital World
Duration
: 7 Weeks weeks
Credit Hours
: 3
An examination of consumers and consumer behavior in a digital world. Students study the consumer decision making process that individuals or businesses engage in during the evaluation, acquisition, use of, and disposition of goods and services. Emphasis is placed on the role that technology plays in developing actionable plans to address consumers’ wants and needs of today and anticipate those of tomorrow.
OMBA 6954: Digital Marketing
Duration
: 7 Weeks weeks
Credit Hours
: 3
In-depth investigation into the development and evaluation of interactive and digital marketing strategies and tactics.
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*Price includes in-state tuition and fees. For students from outside Ohio, tuition and fees total $14,340.
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