Papers by Phuc Nguyen Nguyen
Contemporary Issues in Digital Communication, Media, and Culture, 2025
This chapter explores how digital transformation (DT) affects both performance and customer exper... more This chapter explores how digital transformation (DT) affects both performance and customer experience (CX) in small and medium-sized enterprises (SMEs) in Vietnam. It examines the role of information technology and innovation, such as artificial intelligence, big data, and cloud computing, in promoting economic growth and improving customer satisfaction. While DT offers SMEs opportunities for growth and greater flexibility, many of them still face obstacles such as limited
Tạp chí Nghiên cứu Kinh tế, 2024
Nghiên cứu này xem xét mối quan hệ của lãnh đạo phục vụ và sự gắn kết của nhân viên. Dựa trên dữ ... more Nghiên cứu này xem xét mối quan hệ của lãnh đạo phục vụ và sự gắn kết của nhân viên. Dựa trên dữ liệu 362 bảng câu hỏi khảo sát từ các nhân viên công ty ngành xây dựng, kết quả phân tích cho thấy, biến lãnh đạo phục vụ có ảnh hưởng tích cực đến lòng tin vào lãnh đạo và sự gắn kết của nhân viên một cách trực tiếp và thông qua biến trung gian là lòng tin vào lãnh đạo. Từ đó, nghiên cứu đề xuất một số khuyến nghị cho các nhà lãnh đạo về cách kết hợp các nguyên tắc lãnh đạo phục vụ vào phong cách lãnh đạo của họ để thúc đẩy sự gắn kết của nhân viên. T
The University of Danang, Journal of Science and Technology, 2023
Due to the rapid growth of Smart Retail Technology
(SRT) in the digital age, the retail industry ... more Due to the rapid growth of Smart Retail Technology
(SRT) in the digital age, the retail industry has transformed how it
engages with customers and manages daily operations. This research
utilizes the Value-Based Adoption Model to investigate the
mechanism that may affect to customer loyalty to retail stores and
electronic Word-of-Mouth (eWOM) behavior following their
experience with SRT, focusing on customers' value-oriented
perspectives that may not have received adequate attention in previous
studies. Based on the literature review, this study identifies five factors
affecting the perceived value of a customer and, consequently, his/her
loyalty behavior. It also proposes the research framework to analyze
customer behavior when experiencing smart retail technology
International Journal of Environmental Research and Public Health
The COVID-19 pandemic necessitated and facilitated the introduction of telework in organizations.... more The COVID-19 pandemic necessitated and facilitated the introduction of telework in organizations. This has also impacted the workers’ relationship between work and private life. The aim of the current study was to examine the links between resilience and mode of work (stationary vs. remote) and the work–home and home–work relationships, and whether they are mediated by passion for work and strategies of coping with stress. The study was carried out on a sample of 1251 participants from Great Britain, India, Latvia, Lithuania, Norway, Poland, Romania, Serbia, Slovakia, and Vietnam. The following measures were used: The Survey Work–Home Interaction, The Brief Resilience Coping Scale, The Passion Scale, and the Brief COPE. Results showed that the more stationary the mode of work, the lower the intensity of the negative influence of personal life on work. Resilience was revealed to have a positive effect on worker functioning. The study also showed a relationship between education and g...
IIMB Management Review, 2023
This study examines the relationship between transformational leadership and organisational cultu... more This study examines the relationship between transformational leadership and organisational culture, and the joint effect of both on organisational performance. Using structural equation modelling with data from 903 employees from the Vietnamese manufacturing sector, the results show that transformational leadership influences organisational performance and culture, with differing effects based on context. The study shows that organisational culture directly influences performance and partially mediates the contribution of transformational leadership to organisational performance. The findings provide theoretical and practical implications for firms seeking to improve organisational performance through changes in leadership type and culture.
International Journal of Management & Information Systems (IJMIS), 2011
Inter-firm cooperation has received attention in recent years due to its benefit. However, little... more Inter-firm cooperation has received attention in recent years due to its benefit. However, little has been studied about the role of behavior intention and process by which affects cooperation behavior. From studying influencing factors which come from environmental and organizational sets, the paper will draw clear picture about the determinants of inter-firm cooperation. Based on research survey from Vietnamese enterprises, the results have confirmed the mediator role of cooperation intention which is the heart of theory of reasoned action (TRA) in making inter-firm cooperation. The results also revealed the effect of partners trust and government direction on this type of relationship. The interesting finding has stemmed from the role of relationship benefit and social influences on inter-firm behavior. The former and the later have impacted on inter-firm behavior in different ways.
Current Issues in Public Utilities and Public Policy, Springer Nature Singapore Pte Ltd, 2023
The purpose of this study is to examine the relationships between corporate social responsibility... more The purpose of this study is to examine the relationships between corporate social responsibility (CSR), network cooperation, green innovation and performance. Therefore, the study tries to build the holistic model to illustrate this relationship. The study employs a unique dataset from 221 managers of tourism firms in the Central Vietnam to test the relationships among CSR, network cooperation, green innovation their impacts on environmental performance and firm performance. The results show that CSR components (economic, legal, philanthropic and environmental) have a positive impact on network cooperation, environmental performance and firm performance, in turn network cooperation has a positive impact on green innovation and firm performance. This study extends the review of CSR, network cooperation and green innovation in determining environmental performance and firm performance in the tourism sector. The findings of this study serve as a bridge among regulators, businessmen and academics to model the corporate social responsibility and innovation initiatives.
Tạp chí Khoa học và Công nghệ - Đại học Đà Nẵng, 2023
Tóm tắt-Du lịch trực tuyến đã trở thành một xu hướng phát triển mạnh mẽ trên toàn thế giới và du ... more Tóm tắt-Du lịch trực tuyến đã trở thành một xu hướng phát triển mạnh mẽ trên toàn thế giới và du khách ngày càng quan tâm đến việc tự đặt phòng thông qua các kênh đặt phòng trực tuyến. Nghiên cứu này được thực hiện nhằm xác định ảnh hưởng của các nhân tố tiếp cận theo lý thuyết giá trị tiêu dùng (TCV) đến ý định đặt phòng trên Booking.com-một trong các kênh đặt phòng trực tuyến lớn nhất tại Việt Nam. Dữ liệu thu thập từ 200 khách du lịch Việt Nam đã được sử dụng để kiểm định mô hình nghiên cứu. Kết quả cho thấy, giá trị tiền tệ, giá trị lợi ích, giá trị cảm xúc, giá trị tri thức và giá trị có điều kiện là các nhân tố ảnh hưởng còn giá trị xã hội là không ảnh hưởng. Các hàm ý quản trị để thúc đẩy ý định đặt phòng của du khách trên Booking.com cũng đã được đề xuất từ kết quả nghiên cứu.
Tạp chí khoa học và công nghệ- Đại học Đà Nẵng, 2023
Đổi mới là hoạt động quan trọng đối với quá trình phát triển của doanh nghiệp nói chung và doanh ... more Đổi mới là hoạt động quan trọng đối với quá trình phát triển của doanh nghiệp nói chung và doanh nghiệp du lịch nói riêng. Phương pháp phân tích nhân tố khám phá (EFA) và mô
hình hồi quy tuyến tính được sử dụng để phân tích các nhân tố ảnh hưởng đến đổi mới tại các doanh nghiệp du lịch thuộc thành phố Đà Nẵng. Kết quả nghiên cứu chỉ ra có 7 nhân tố trong mô hình đều ảnh hưởng đến sự đổi mới của doanh nghiệp. Đặc biệt các yếu tố bao gồm: Nền tảng công nghệ; Sự ủng hộ của nhà quản trị cấp cao; Năng lực học tập của tổ chức; Vốn nhân lực và Văn hóa đổi mới ảnh hưởng mạnh đến hoạt động đổi mới trong các doanh nghiệp du lịch tại thành phố Đà Nẵng. Nghiên cứu cũng gợi mở những hàm ý nhằm xây dựng và gia tăng sự đổi mới của các doanh nghiệp, qua đó góp phần cải thiện kết quả kinh doanh.
Zbornik Radova Ekonomskog Fakultet au Rijeci, 2022
This paper investigates the role of personality traits in nurturing entrepreneurial intention in ... more This paper investigates the role of personality traits in nurturing entrepreneurial intention in South Korea and Vietnam. We developed a research model to examine the integrated influence of both positive entrepreneurial characteristics and dark triad on entrepreneurial intention in South Korea and Vietnam. Primary data was collected from 550 students in South Korea and 700 students in Vietnam using the convenient sampling method in a self-administered questionnaire survey. We used structural equation modelling (SEM) to analyse structural relationships between positive entrepreneurial attributes, dark triads, and entrepreneurial intention in two samples. T-tests were also performed to explore any differences in students' entrepreneurial intention in South Korea and Vietnam regarding their family background and gender. Findings showed that positive entrepreneurial attributes and dark triads influence entrepreneurial intention differently in the two countries. While the dark triad mainly influenced Vietnamese students' intention to startup, Korean students received more impact from the positive entrepreneurial characteristics such as risk tolerance, locus of control, and entrepreneurial alertness. Surprisingly, both gender and family tradition do not affect students' entrepreneurial intention. Based on our findings, we
The Singapore Economic Review, 2021
This paper estimates the smooth transition autoregressive model with exogenous variables to evalu... more This paper estimates the smooth transition autoregressive model with exogenous variables to evaluate the effects of stock market returns on the exchange-traded funds’ (ETFs) returns in China with reserve requirement ratio (RRR) from monetary policy as a transition variable. The sample used in this study lasts from March 4, 2005 to June 30, 2017. The empirical result points out that there is the effect of RRR value on the relationship between stock market returns and ETF return. Moreover, these effects are variable depending on the conversion and its changes over time in different variations of threshold intervals. Lastly, the larger the change of China’s stock market variables’ lag period, the smaller the impacts on Chinese ETF return.
The Journal of Private Equity, 2018
Asian Economic and Financial Review, 2017
The main purpose of this study is to examine the causal relationships between components of custo... more The main purpose of this study is to examine the causal relationships between components of customer-based brand equity for a tourist destination. We have collected data from 252 South Korean tourists in Danang City and tested some hypotheses by applying structural equation modeling (SEM). Results show that: (1) destination brand awareness has a significant and positive effect on destination brand image, but not on destination perceived quality and destination brand loyalty; (2) destination brand image has positive and direct influences on destination perceived quality and destination brand loyalty; and (3) destination perceived quality has significant positive impacts on destination brand loyalty. Lastly, these findings have managerial implications for decision makers.
International Journal of Contemporary Hospitality Management, 2022
Purpose-This study aims to explore the effect of multiple factors on employee innovative behavior... more Purpose-This study aims to explore the effect of multiple factors on employee innovative behavior (EIB) and examine the mediating role that thriving at work and organizational commitment play in this relationship, specifically related to the hospitality sector. Design/methodology/approach-Primary data was gathered from 612 employees across 100 small and medium-sized enterprises (SMEs) in Vietnam. Using covariance-based structural equation modeling and the bootstrapping method, the research estimates ten overarching hypotheses to address the research question: how do job, personal and contextual factors influence EIB? Findings-Job, personal and contextual factors influence EIB significantly and positively. The results uncover the relationship between workplace support and EIB under the mediating effects of thriving at work and organizational commitment. Especially interesting for the hospitality sector is that the authors find these three factors are a strong influence on EIB. Practical implications-Management can stimulate EIB by designing job control and job demand appropriately to build and maintain workplace social support in the organization, especially in the hospitality sector. Employees' personal characteristics can also facilitate this behavior. The research adds to theory on EIB and methods to analyze the factors affecting this driver of innovation. Originality/value-The research enhances our understanding of EIB in the hospitality and the SME context generally. EIB is affected by employee perceptions of job factors (job demand and job control), personal factors (thriving at work and organizational commitment) and contextual factors (supervisor support, coworker support and climate for innovation).
Innovative behaviour is a key factor that contributes to organizational success. However, most st... more Innovative behaviour is a key factor that contributes to organizational success. However, most studies have investigated employee’s Innovative behaviour from single views, the interaction between the psychological and organizational factors influencing innovative behaviours remains unclear. This article seeks to address that research gap by building a holistic model of employee innovativeness. The proposed framework is a multi-component construct which provides a comprehensive view of various factors that influence employee innovativeness. The proposed model clearly explains the relationship between personal factors, including thriving at work, psychological capital, organizational factors presented by organizational climate, supervisor support and entrepreneurial orientation. The research also suggests a number of research directions in the future.
Sustainability, 2019
Corporate social responsibility (CSR) has been receiving increasing attention in the internationa... more Corporate social responsibility (CSR) has been receiving increasing attention in the international community since the Sustainable Development Goals (SDGs) emphasise effective corporate partnership. CSR is one of the most critical instruments linking corporate activities to the SDGs. Among various stakeholders, consumers can play an essential role in motivating companies to become socially responsible. However, there is little evidence from developing countries about the linkage between CSR and consumers. This paper, therefore, examines the relationship between consumers’ perception of a company’s CSR practices and their attitudes towards and intentions on purchasing its goods with empirical evidence from the Vietnamese food industry. The primary data was collected from 622 consumers using processed food in a self-administered survey in Northern Vietnam. Based on the structural equation modelling (SEM) analysis, this study shows that perception of CSR toward community has the most s...
Tourism Review, 2019
Purpose This paper aims to propose and investigate the relationships among the components of bran... more Purpose This paper aims to propose and investigate the relationships among the components of brand equity, and examining the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from the perspective of domestic tourists. Design/methodology/approach Questionnaire data were collected from 319 domestic tourists who have visited Hoi An city. The results of empirical tests using a structural equation model support the research hypotheses. Findings The results indicate that destination brand awareness has significant, positive effects on destination brand image and destination perceived quality; destination brand image has positive influences on destination perceived quality and destination brand loyalty; destination perceived quality has significant, positive impacts on destination brand loyalty; except for destination brand image, the remaining dimensions have positive and direct impacts on overall destination brand equity. Originality/...
Journal of Economics Development, 2013
Over the past decade, the tourism industry in Vietnam in general and in Central Vietnam in partic... more Over the past decade, the tourism industry in Vietnam in general and in Central Vietnam in particular has grown significantly and played a major role in the economy, contributing not only to the national GDP but also to development of other sectors such as transportation, construction and banking, etc. However, this growth has not reached full potentials of the region. Empirical study in Đà Nẵng has revealed limitations in the development of tourism in this province and in Central Coastal region as well. By analyzing minutely main causes of limitations based on the value chain analysis, this paper proposes some solutions to sustainable tourism development in the Central Coastal region by developing a single destination and making the best use of creative and supporting resources besides local natural ones.
Archives of Business Research, 2016
InterMfirm*cooperation*has*received*attention*in*recent*year*due*to*its*benefit.* However,*little... more InterMfirm*cooperation*has*received*attention*in*recent*year*due*to*its*benefit.* However,*little*has*been*studied*about*the*way*to*develop*this*relationship.*In** this**paper**we**provide**evidence**on**the**development*of**small**and**mediumM sized*enterprises*(SMEs)*in*Vietnam*relying*on*interMfirm*relationship.*Using*a* recent* national* survey* in* 2014* for* tourism* sector,* empirical* results* indicate* that* trust* in* partner,* along* with* motivation* from* relationship,* are* the* main* predictor* of* this* relationship.* Further,* it* confirms* the* positive* influence* of* similarities*between*partners*on*interMfirm*cooperation.*Our*empirical*results* indicate* that* classical* determinants* of* interMfirm* relationship* including* firm* age,* firm* size,* location* and* the* ownership* are* also* important* in* Vietnam.* In* addition* to* the* traditional* indicators* we* analyze* the* effect* of* government* support.*Direction*from*the*government*contributed*significantly*to*the*growth* of*Vietnamese*SMEs*by*fostering*interMfirm*cooperation,*but*the*importance*of* this*kind*of*support*may*be*diminishing*as*private*firms*do*not*seem*to*benefit* from*this*form*of*support.**
International Journal of Economics and Finance, 2015
Many studies have tried to explain the inter-firm relationship especially inter-firm cooperation.... more Many studies have tried to explain the inter-firm relationship especially inter-firm cooperation. However, among them, the role of social influence has gotten little empirical investigation or to be neglected. Using survey data from SME tourism enterprises in Vietnam, the study tries to explain inter-firm behaviours based on integrating theories from different disciplines. The study reveals that cooperative intention is the main predictor of cooperative decision. Further, it confirms the positive influence of social impact and similarities between partners on inter-firm cooperation. The study provides theoretical and managerial foundations because the research addresses the relationships among these constructs in inter-firm context.
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Papers by Phuc Nguyen Nguyen
(SRT) in the digital age, the retail industry has transformed how it
engages with customers and manages daily operations. This research
utilizes the Value-Based Adoption Model to investigate the
mechanism that may affect to customer loyalty to retail stores and
electronic Word-of-Mouth (eWOM) behavior following their
experience with SRT, focusing on customers' value-oriented
perspectives that may not have received adequate attention in previous
studies. Based on the literature review, this study identifies five factors
affecting the perceived value of a customer and, consequently, his/her
loyalty behavior. It also proposes the research framework to analyze
customer behavior when experiencing smart retail technology
hình hồi quy tuyến tính được sử dụng để phân tích các nhân tố ảnh hưởng đến đổi mới tại các doanh nghiệp du lịch thuộc thành phố Đà Nẵng. Kết quả nghiên cứu chỉ ra có 7 nhân tố trong mô hình đều ảnh hưởng đến sự đổi mới của doanh nghiệp. Đặc biệt các yếu tố bao gồm: Nền tảng công nghệ; Sự ủng hộ của nhà quản trị cấp cao; Năng lực học tập của tổ chức; Vốn nhân lực và Văn hóa đổi mới ảnh hưởng mạnh đến hoạt động đổi mới trong các doanh nghiệp du lịch tại thành phố Đà Nẵng. Nghiên cứu cũng gợi mở những hàm ý nhằm xây dựng và gia tăng sự đổi mới của các doanh nghiệp, qua đó góp phần cải thiện kết quả kinh doanh.