Visual Communication Program | East Texas A&M University, ETAMU

Visual Communication Program | East Texas A&M University, ETAMU
Visual Communication Program
Transform Ideas Into Client Solutions
Work closely with distinguished professionals in the visual communication industry as you study typography, graphic design, illustration, motion design and the application of new technologies. After you graduate, you’ll be well prepared for the professional arena with one of three emphasis options: art direction, design or motion design.
Ascenders
A total of eight East Texas A&M University Visual Communication students received recognition at the AAF Dallas' annual Addy Awards.
East Texas A&M University Director of Visual Communication Lee Hackett was recently honored with the prestigious Luminary Award by the American Advertising Federation of Dallas.
Several Visual Communication students at East Texas A&M University received high honors in the 2025 Graphis New Talent Awards.
On Friday, April 11, students from East Texas A&M University's Visual Communication program had an impressive showing at the 20th Annual National Student Show & Conference, held in Dallas.
Three East Texas A&M University Visual Communication students received honors at the American Advertising Federation-Dallas Chapter’s annual American Advertising Awards ceremony.
Several artistic projects by East Texas A&M University Visual Communication students were given special recognition in the two latest issues of the Creative Quarterly Art & Design Journal.
Several projects by Texas A&M University-Commerce Visual Communication students received accolades in a recent issue of Creative Quarterly Art & Design Journal.
A large group of Texas A&M University-Commerce Art majors were recently honored by design publisher Graphis in their yearly release “New Talent Annual.”
A Texas A&M University-Commerce alum was recently honored for his work as a graphic designer with an Emmy Award from the Lone Star chapter of the National Academy of Television Arts & Sciences.
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Explore Our Programs
The concentration in Design prepares students choosing to pursue a career as a design professional. Instruction focuses on an applied conceptual skill set through the development and application of the creative process, conceptual thinking, and visual problem-solving. Courses focus on client-driven projects such as packaging, paper systems, and client visual branding development.
Recommended Course Sequence.
about Visual Communication (BFA) Design Concentration
The concentration in Motion Design pairs creative thinking and refined design skills with computer-based multimedia and motion design. Students study a variety of media including motion graphics, animation, video, gaming concepts, interactive web, and mobile apps to become innovative multimedia designers. A broad understanding of software applications and the concepts underlying them give students the capacity to stay current in this evolving field of Visual Communication. All visual communication courses above the sophomore level are taught at East Texas A&M in Dallas.
Recommended Course Sequence.
about Visual Communication (BFA) Motion Design Concentration
The concentration in Art Direction prepares students for professional positions as creative team leaders who target specific market audiences and produce client branding, single ads or campaigns in print, broadcast and interactive media. Courses in art direction and advertising emphasize the development of concepts from infancy through the finished product. The Art Direction student gains proficiency in creating headlines, copy, layout and storyboarding. All visual communication courses above the sophomore level are taught at East Texas A&M in Dallas.
Recommended Course Sequence.
about Visual Communication (BFA) Art Direction Concentration
The advanced degree with an emphasis in visual communication centers on meeting the needs of practicing professionals in the expanding field of visual communication who aspire to achieve a higher level of proficiency in creative innovation, design professional practice and design leadership. The program explores creative process innovation; design professional practice leadership, strategy, process and product; and creative marketing promotion grounded in a social and business perspective. Courses for this degree are taught at East Texas A&M in Dallas.
about Art (MFA) Visual Communication Emphasis
Veronica Vaughan
Assistant Professor and Graduate Coordinator in Visual Communications
Practical Applications
A degree in visual communication will
offer you the opportunity
to:
Focus on an applied conceptual skill set and develop conceptual thinking, visual problem-solving and an understanding of the creative process.
Learn to be a creative team leader and target specific market audiences to produce client branding, single ads, and campaigns in the form of print, broadcast, and interactive media.
Gain proficiency in creating headlines, copy, layout and storyboarding by partnering with designers, and illustrators.
Work on client-driven projects such as packaging, paper systems and visual branding development.
Pair creative thinking and refined design skills with computer-based multimedia and motion design. Study how to create motion graphics, modeling, animation, video, gaming concepts, and interactive web and mobile apps.
What You Will Learn
Once you complete your foundation courses, you'll travel to East Texas A&M at Dallas for all visual communication courses above the sophomore level. You’ll experience a state-of-the-art facility centered in one of the nation’s most vibrant cities. Shuttle service between the main campus and Dallas provides convenience and flexibility.
Courses to Prepare You for Your Career
Foundation courses
include Introduction to Visual Communications, Drawing, Two- and Three-Dimensional Design, Color Theory, and Basic Photography
Core courses
include Typography, Art Direction, Electronic Media and Methods, and Design Communications
We remember having lots of questions. We are here to help!
Lee Hackett
Director of Visual Communication
Josh Ege
Professor of Visual Communication
Casey McGarr
Professor of Visual Communication
Veronica Vaughan
Assistant Professor and Graduate Coordinator in Visual Communications
Department of Art – Visual Communication
214.954.3636
[email protected]
8750 N Central Expy.
Dallas, TX 75231
The ETAMU football team has announced its full 2026 home schedule featuring kick-off times and season ticket information.
More than 177 student presenters made this year's Annual Research Symposium the largest in the event’s seven-year history, underscoring the institution's growing research impact.
Admitted students are invited to East Texas A&M's Admitted Student Day on April 25 to explore campus, connect with resources and take the next steps toward enrollment.
The Regional Rural Med Camp April 16–17, brought high school students from across the region to campus for an introduction to careers in healthcare.
The ETAMU math team recently competed in the MAA Conference. These teams took part in a wide range of mathematical challenges showcasing their hard work and dedication.
A Lion alum was recently reappointed to the Executive Council of Physical Therapy and Occupational Therapy Examiners by Texas Governor Greg Abbott.
Commerce ISD students in the top 5% of their class were recognized April 1 during the annual Top 5% Luncheon, co-hosted by East Texas A&M University and the Commerce Rotary Club.
The annual Alumni Ambassador Forum gives ETAMU alumni an opportunity to connect with and encourage current students.
The ETAMU graduate contributed to a large-scale international research study published in Nature, examining how different analytical approaches can lead to varying scientific results.
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